You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing David Gotteland.
ANA has found 1 results for you, in 213 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

How to measure the asymmetric relationship between attribute-level performance and overall satisfaction?

Measuring the asymmetric impact of attributes on overall satisfaction is a research topic of growing interest. The objective of this paper is to compare the predictive validity of five methods. A two-step methodology is used.First, using the Delphi...

Catalogue: ESOMAR Conference on Marketing 2004
Authors: Daniel Ray, David Gotteland, Vanessa Casacci
October 10, 2004
×

Citation

Ray, Gotteland and Casacci (2004a, October 10). How to measure the asymmetric relationship between attribute-level performance and overall satisfaction?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-measure-the-asymmetric-relationship-between-attribute-level-performance-and-overall-satisfaction-